We at World Imports USA offer a variety of used cars from a multitude of well-known brands. Each brand we carry has their own unique identity, and we understand it takes careful planning to have consumers see a brand portrayed just as the brand sees itself. Sometimes, brands want to branch out, have a makeover, or add (or subtract) something to their image.
One of the brands we carry, Volvo, is working on how to strengthen its Scandinavian roots. The Swedish brand is owned under Chinese automaker Geely, and has been in that position since 2010. Before that, it was owned under American automaker, Ford Motor Company. Volvo wants to ensure that its Scandinavian heritage is not forgotten, and as a solution, the automaker is hiring a global advertising firm to recreate its image.
"We want to make sure we can reconnect with our customers with the way we are the only Scandinavian car manufacturer," says Alan Visser, Volvo's senior vice president for marketing, sales, and customer service. "We have no ambition at all to blend in....We have the flexibility to behave differently." 1
We're intrigued to see where the Volvo goes with its new brand remodeling. In the meantime, feel free to visit us here in Jacksonville, FL where we carry used Volvo cars in our showroom. We'd be happy to share our knowledge about any vehicle we carry, and we'll get set you up with a test drive as well. We look forward to your visit!
Source:1http://www.autonews.com/article/20131006/BLOG06/131009903/chinese-owned-volvo-searches-for-its-self-image-in-scandinavia#axzz2gxrEgaPa
