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Few classic cars capture the spirit of carefree coastal living quite like the FIAT 500 Jolly. This charming Italian masterpiece represents automotive artistry at its finest, combining whimsical design with timeless appeal. At World Imports USA/Lotus of Jacksonville, we celebrate exceptional vehicles that stand apart from ordinary transportation. The FIAT 500 Jolly embodies everything collectors and enthusiasts love about vintage European automobiles.

 

The Hethel Performance Hub is a new facility located at Lotus Cars’ Norfolk headquarters, designed to collaborate and partner with other car manufacturers, technology firms, academic institutions, and motorsport entities. Lotus has a long history of consulting with OEMs worldwide and, during the 1990s, was arguably responsible for producing more engines than any other organisation. This legacy has now been revitalised through the Hethel Performance Hub.  

Lotus will re‑enter the ICE supercar arena in 2028 with a new hybrid V8 flagship, expected to revive the Esprit name and target rivals such as the Ferrari 849 Testarossa.

The car will use a hybrid system built around an all‑new V8 developed by Horse, the Renault‑Geely powertrain division. Lotus has confirmed that total output will exceed 986bhp. Production will take place at Hethel alongside the Emira, reinforcing the brand’s long‑standing Norfolk base.

This model marks a major shift in Lotus’s strategy. After abandoning its plan to go fully electric by 2028,

 

 

 

 

On 30 August 1965, Brands Hatch was the venue for the British Eagle Trophy, a significant Formula 2 event in the late-season British racing schedule. This type of race helped establish the category's reputation in the mid-1960s: held at a major circuit, featuring a strong lineup, and including drivers whose reputations extended beyond Formula 2.  

Lotus has introduced the plug-in hybrid version of its Eletre SUV, set to arrive in Europe this summer.

This documentary celebrates Jim Clark, hailed by many as the greatest racing driver of all time. It highlights his exceptional natural talent, smooth driving style, and humble personality, contrasting with his intense dedication to winning. The video features interviews with those who knew him best, including former Lotus team members Bob Dance, Dave 'Beaky' Sims, and Derek Wild, as well as close friend and fellow racer Sir Jackie Stewart.

The Lotus Emira offers pure driving excitement wrapped in an elegant design, acting as an appealing alternative to the outgoing Porsche Cayman. While it may not surpass the Cayman in every aspect, it remains more intriguing. How can it become even more attractive? By boosting its power, naturally.

This video discusses the challenges Lotus faces with a shrinking customer base, particularly in mature markets like North America and Europe, where the sports car market is saturated. The speaker emphasizes the need for Lotus to attract new enthusiasts from growing markets like Asia, where car ownership and interest in sports cars are expanding.

The video discusses the critical dilemma facing Lotus, a company the presenter deeply admires and wishes to see thrive. The presenter, drawing on his four decades in the automotive industry, including firsthand experience with Pontiac Fiero's shutdown due to its failure to adapt manufacturing strategy, highlights the immense financial, strategic, and cultural pressures on Lotus.