
This video, "The Making Of Theory 1 | Lotus Cars," offers a behind-the-scenes look at the two-year journey to create the Lotus Theory 1, their first concept car built on the Digital, Natural, Analogue design philosophy. The mission was to define Lotus's DNA for the contemporary world, resulting in a "new archetype" that reimagines performance cars.
Key aspects highlighted in the video include:
Design Process: The video shows the meticulous design process, including discussions about sharper lines on the door and the integration of exterior design elements into the interior.





Sports cars are remarkable creations, and some of the finest originate from Britain. However, that is less true nowadays, as Japan appears to have taken on the role of producing lightweight, agile sports cars for the 21st century. Yet, if you look back a few years, it’s evident that the British had considerable expertise in assembling drop-top two-seaters.


